AI Strategy and Enterprise Transformation
Fredrik Filipsson is co-founder of AI Advisory Practice, which he established with Morten Andersen to bring genuine practitioner-level AI advisory to enterprises that are frustrated with consultant-driven AI programmes that produce reports instead of results.
Fredrik has been applying AI in commercial contexts since 2022 and has direct experience building multiple businesses using AI as a core operational and competitive advantage. That experience gives him a perspective that is unusual in the advisory market: he advises enterprises on AI not as an outsider reading research reports, but as a practitioner who has made the same build versus buy decisions, faced the same data quality constraints, and navigated the same organisational resistance that enterprise AI leaders encounter.
His advisory focus is on AI strategy, use-case prioritisation, and vendor selection for enterprises at the beginning or middle of their AI journey. He is specifically focused on helping leadership teams understand what AI can realistically deliver in their specific context, and building the organisational foundations that allow AI programmes to scale beyond pilot.
Fredrik writes regularly for the AI Advisory Practice blog on topics including AI strategy, generative AI in enterprise, vendor evaluation, and the organisational dynamics of AI adoption. His writing is characterised by a direct, contrarian perspective toward AI hype and a focus on what actually works in production.
AI Advisory Practice was founded by Fredrik Filipsson and Morten Andersen with a single goal: to give enterprises access to the kind of AI advisory that only comes from practitioners who have actually built and deployed AI in production contexts. Both founders have been building AI-powered businesses since 2022 and advise from direct operational experience rather than research and frameworks alone.
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